And so, the Signal vs Noise debate rumbles on – a company who’ve been mildly successful with some intriguing and OK products and who up until fairly recently were well respected in the design/dev blogosphere decided to play the ‘holier than thou’ card when tagged with the ‘four things’ meme.
For the uninitiated, a ‘meme’ is like a viral game, comprised of a series of questions that is passed from blogger to blogger. They’re far from the be all and end all of the blogosphere and being tagged can induce feelings of ‘do I _have_ to?’ but at the end of the day, its just a bit of fun. If you don’t want to participate and you get tagged all you have to do is simply not post your answer. No one cares, no one gets hurt and the meme rolls on regardless.
The ‘four things’ meme is a series of questions about four things e.g. name four jobs you’ve had, four movies you could watch again and again. Utter bullshit stuff for sure and about as important as a wet fart but still, mildly interesting on occasion when the meme lands on the blog of someone you know or someone you admire but don’t know.
So what was 37signals response to all this?
The listed each question with ‘pass’ written into each answer, making it totally clear they felt the whole thing beneath them. A few choice comments were left, particularly this one from Matthew Oliphant:
This is what I take away from this post: “I hope people stop writing what they want to write about on their own blogs and write only about things I find interesting.”.
Realising that they’d pissed a few people off, the 37signals guys decided to invent a whole new meme (one supposes as some sort of ‘reward’ for us peons), entitling the post A meme worth spreading.
Great name. As Jon Hicks commented with masterful sarcasm:
Pass. I bow to your far superior meme creation techniques.
Jon went on to elaborate:
You know how I said that one of my concerns for 2006, was that blogging amongst the design community was becoming too serious and worthy? Well there we go…..After all if you can’t arse around on your blog, where can you? C’mon!
In that spirit of arsing around, I offer my own thoughts to the debate – during an idle surf I stumbled across what looked like an intruiging product. I dutifully took a screen capture which you can see here.
Please watch this space for details of my soon-to-be-upcoming court appearance.
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