After the launch of Put Children First, JB was flushed with pride at the mighty accomplishments of his lovely new website. So much so that he posted the following to the EoH group:
I have been watching the web hits on PutChildrenFirst.org. The most hits are from the CDC’s router. Hey CDC, go fuck yourself!! Lots of love, JB
Woah! Pretty impressive!
Except….lets delve a little into the murky geek-ridden world of web stats for a moment. What is a hit? Why do people think they are a good thing?
There is a common misconception that ‘a hit’ means a person has visited a site. Not so. A ‘hit’ refers to one _object_ on a page being accessed once. For example, if a user visits a page that contains 14 images and nothing else then 14 hits will be registered. If we wanted to get really worked up by ‘hits’ we could all add a million images to a web page and then as soon as one person visited that page – we’d have a million hits! – cool huh?
No, not really. I hope its clear why.
What’s worth getting excited over in terms of web statistics are _unique visitors_ . This refers to the amount of unique visitors that the site has received. Obviously, this is a much better indicator of how many users have actually seen your pages. But even this does not necessarily refer to _people_ as search engines, RSS spiders and a whole host of other automated bots are counted as users too. But still, this is the best way to get a reliable approximation on how many people visited your site.
So, what have we learnt? Hits are nothing to get excited about.
But that wouldn’t make much a blog post now would it?
Two of my favourite visitors to my humble little blog are Sue M and Erik Nanstiel. Together they can be counted on to loudly trumpet anything and everything that comes from the holy apertures of a select group of people, including JB. So when the putchildrenfirst site was launched, along came Erik and Sue to mention it at every available opportunity.
Well, someone must’ve followed a link from here to there because someone from there subsequently followed a link from _there_ back to _here_. And how do I know this?
Let me introduce the concept of _referrers_ – basically, the page you are coming _from_ leaves a footprint in the page you are coming _to_ – its how web statistics packages track who links to the site they sit on.
So, my referral to putchildrenfirst.org shows up in JB’s web stats package – whomever it is monitoring these things (JB, one would assume based on the above post to EoH) – is curious and clicks the link which in turn places the referring page from putchildrenfirst.org into _my_ web stats package.
So, I login to my webstats package this morning and lo and behold – what do I find but a link straight into the heart of putchildrenfirst.org’s web stats package. Cool :o)
Let’s see how well its doing shall we?
I could point you to the relevant page if you like: It’s right here and you can see for yourself. But, I also took the precaution of making a copy and uploading it to this site – just in case ‘someone’ decides to finally get smart and apply some basic security to their web stats.
I also thought it would be polite to offer an explanation of what’s going on for the less techy amongst you.
OK, the first line to note is the average visits per day. PCF got an average of 444 unique visits per day through April. For a site that was advertised all over the press, apparently seen on TV and was heavily promoted at a rally, that’s pretty crap. My own site, by comparison, gets an average of 3140 unique visits per day.
But lets also look at the section entitled _Daily Statistics for April 2006_ as this gives us a very clear picture of the popularity of the site. Remember that ‘visits’ – the yellow column in that table – is the key indicator. Using that we can see that on only 3 occasions did PCF get more than 1000 visitors per day – the 5th, 6th and 7th. After that, the visitor stats take on the appearance of a slowly deflating balloon. By the end of the month, PCF is barely scraping in 100 visitors a day.
Like a lot of single issue group websites, PCF suffers from the fact that it never has anything new to say. To have a successful site the absolute _biggest_ point to address is that of fresh, engaging content. I don’t know who the copywriter was for PCF but the breathless, barely concealed hysterical conspiracy theory-esque edge really does the site no favours. To put it simply – PCF was a novelty site who’s novelty value lasted 3 days and who reached the wrong audience.
What do I mean the wrong audience? Well, as JB says, one of the most popular visitor IP’s referred back to the CDC. Scroll down to the section headed _Top 30 of 10917 Total Sites_ for evidence of that.
One of the largest amount of visitors (please note this table is *not* sorted on amount of visitors) came from WilliamsBailey.com….a firm of lawyers…guess what one of their specialties is….can you guess?
I have to admit I’m very confused by this as JB recently wrote an open letter to Paul Offit on EoH which stated amongst other things:
No one who paid for the Ad is a vaccine litigant. No one who paid for the Ad is involved with trial lawyers.
I guess it must just be one of those strange coincidences that the joint 10th most popular visitors was a firm of thiomersal/autism lawyers.
However, the most popular group of visitors indeed came from the CDC – 38 visits. The second most popular was the MSN Search Engine bot. This is not the MSN search engine referring people to PCF, this is a visit from the automated script that ‘collects’ sites. Another notable visitor seems to be the AAP. The rest I don’t recognise so I would assume are ordinary visitors.
Now, if I was pushing a website in a national newspaper ad, and splashing the URL all over the TV and on placards at a rally, then I’d really want the ordinary folk of the country to be my visitors. That’s who need to hear my message. However, its clear that the main people who heard PCF’s message were the CDC, the AAP and thiomersal/autism lawyers – oh yeah, and an automated script or two.
Isn’t that kind of a waste of time? Don’t they already know how you feel?
So, lets move on to the referrers list – the section entitled _Top 30 of 1121 Total Referrers_ is the one you want. This lists the top 30 sites who have provided links to PCF – sorted by ‘hits’ unfortunately, which as we’ve already discussed is a meaningless statistic.
The most popular links to PCF is…..PCF. Not surprising – Webalizer (the stats package PCF uses) can (I think) be configured to ignore its own domain but nobody did I guess.
However, the next referrer is a _doozy_ – David Icke, shellsuit wearing, self-professed ‘son-of-god’ who believes we are ruled over by a race of lizards.
The rest of the referrers are other anti-vaccine groups. The only two of any note are ‘The Hill’ and a Press Release site. Neither generated a lot of traffic for PCF.
So, in closing, I think its fair to say that PCF was about as successful as a Thames whale rescue. I’d like to thank Erik and Sue M, without whom, whomever clicked through from PCF would never have been able to do so and I would never have been able to access PCF’s web stats.
JB – if you’d like a decent web developer to handle your sites from now on, I’d be happy to provide a quote. I promise not to leave your bare arse hanging out for the world to see either.
UPDATE: Looks like JB’s up to his old tricks again.
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