The Disabilty Rights Commission released a report earlier this year detailing the lack of understanding of accessibility amongst web designers and made some suggestions on how to counter this. Amongst these suggestions was…
The Government should..[snip]..promote a formal accreditation process.
This prompted a flurry of activity in the blogosphere detailing the overall findings and generating articles on the subject. The reaction to the idea of accreditation was mixed. Amongst accessibility advocates, this recommendation was mostly very favourably recieved. Amongst designers who care about web standards, it was generally accepted that this may be necessary and no bad thing and amongst non-standards advocates and non-design web professionals (such as search engine optimisation specialists) this recommendation was generally seen as unecessary and divisive.
I thought at the time that a formal accreditation for web designers was a great idea and I still do. Web design is still seen by the majority of decision-makers in business as a slightly lawless and mysterious field and designers viewed with an air of distrust. Some of this probably stems from the fact that in the old dotcom boom/bust saga a lot of designers paid no attention to responsible design and churned out beautiful, yet totally unusable web sites. Gradually, as web design as a profession has matured, designers are slowly coming around to the fact that successful web sites deal appropriately and responsibly with their visitors. However, in the business sphere, the old image of the web designer who plays on his X-Box all morning and knocks out a bit of fluff in the afternoon still holds true to a certain degree.
Its also, sadly, true to say that there were and still are a lot of bad designers out there. I’ve (rightly) got into trouble in the past for referring to these people as ‘bedroom designers’, which is misleading and unfair to those designers who do good work and yet do work out of their bedroom (or study). And yet, as soon as I used that phrase you probably had a good mental image of the type of ‘designer’ I’m talking about. I’m not going to stereotype them further.
There are bad designers out there and unfortunately, for awhile there, they were firmly in the majority. So much so that business people (who love to have meetings and ‘network’) spread the word amongst themselves about how terrible web designers were and how their new web sites didn’t do what they thought it would.
Fast forward 3 or 4 years and we now have a situation where designers are getting used to the idea that web sites need to be more than just pretty, they need to actually fulfill a function for their owners – even if that function is merely abstract rather than practical – and a large part of that is creating a site that has sound foundations. In fact, the situation has progressed so far that we’ve almost come full circle recently with leading designers saying that we’ve moved too far the other way and we should go back to letting design drive designers (in all honesty I can’t remember when this didn’t happen but thats another story). Unfortunately, the web design field is still very insular and doesn’t speak to business except in an accidental occurance and so the duckling-to-swan maturation of the web design field has largely gone unnoticed by the world of business. We’re still the X-Box playing superiors who sneer at their ideas and curse their lack of soul every time they mention ROI or the bottom line. Of course we’re not, but thats still the perception.
So whats the best way to let the world of business know that web design and web designers have changed? That we’re growing and maturing as an industry and we now understand the tools at our disposal and can apply them appropriately. Well, we can make ourselves accountable for a start and we can do that with an accreditation scheme.
Just like builders or travel agents have their bad apples, so do we. Just like them I think we need an accreditation scheme where a web designers competence can be checked. This would go a long way to restoring confidence in web design and web designers and allow business people to take heart from the fact that an accredited designer has had to demonstrate an ability in a number of concepts and skill areas. This idea is appalling and exclusionary to a lot of people and I’ve been accused of elitism many times when I’ve brought it up in the past but these people always missed the point: No one is saying that web designers have to be accredited or that non-accredited web designers couldn’t ply their trade. What I’m saying is that if a web designer wanted to become accredited then that can only be a good thing for them, their skillset, their future web sites and clients and not least good for the web as a whole and the reputation of web designers overall. Emphasis on inclusion rather than exclusion is what I’m saying.
That said, I think any accreditation process should be reasonably difficult to get. Too easy and its meaningless. So what areas should an accreditation process cover? What should a web designer be ‘tested’ on?
- Validate a web site to either XHTML or HTML 4.01 Strict
- Validate styles to either CSS 1 or 2
- Make a web site accessible to at least Priority One (A) standards
- Demonstrate an ability to work to a workflow that gives power to the client at key stages of the design process
Thats my ‘basic’ list. Thats what I’d like to see an accreditation scheme cover. It should be noted that I’m not suggesting that every web site a designer has built/will build should adhere to that criteria, more that a designer has shown they are capable of achieving that criteria. Its about giving web design back its credibility by helping business to have confidence in web designers at the end of the day, its not about a beauty contest for web sites.
Since implementing this redesign, I’ve recieved a few emails from people asking where my old site design is. This is the design that got a mention on 

Recent Comments